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Baby Memorial Hospital
Calicut
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Referral Tracking
Referrals captured and tracked from source to outcome
Partner Engagement
Centralised partner activity and communication history
Referral Analytics
Partner-wise and referral-wise performance tracked in one place
Bringing referral partners, field teams and referral performance into one connected platform.
Doctor and partner referrals are an important source of patient acquisition for Baby Memorial Hospital, but fragmented processes made it difficult to know what happened after a referral was received. Manual tracking created gaps across referral capture and follow-up, partner activity visibility, referral-to-patient conversion, field force coordination, partner performance measurement, and reporting and attribution. The hospital needed greater transparency across its referral network while making it easier for field teams and partners to stay connected.
Prodoc PRM gave Baby Memorial Hospital end-to-end visibility across partners, referrals, and field activities. The platform enabled faster partner onboarding through simple WhatsApp-based workflows, referral tracking from initial referral through conversion, partner management with complete engagement and activity history, field force management with visit tracking and real-time updates, and referral analytics to identify high-performing partners and opportunities all consolidated into centralised visibility across referral activity, conversion, and team performance. This moved referral management away from fragmented manual processes into a structured, measurable workflow.
Prodoc worked with Baby Memorial Hospital to map its referral network, partner workflows, and field team processes. Partners and referral activities were brought into a central system, followed by structured referral tracking, field visit management, and performance dashboards. WhatsApp-based engagement made it easier for partners and field teams to adopt the platform without adding complex new processes.
Before
- Fragmented processes made it hard to track what happened after a referral was received
- Manual tracking left gaps in partner activity visibility and conversion tracking
- Poor field force coordination and no consistent way to measure partner performance
What we did
- Enabled faster partner onboarding through WhatsApp-based workflows
- Tracked referrals end-to-end from initial referral through conversion
- Centralised partner engagement and activity history
- Added field force visit tracking with real-time updates and referral analytics
After
- Reduced referral leakage and improved visibility into conversion
- Stronger, more consistent relationships with referring doctors and partners
- Better coordination, accountability and team performance in the field
- Clearer identification of high-performing partners to prioritise engagement
- Clearer leadership visibility into referral-driven patient acquisition and growth
Key takeaways
- Baby Memorial Hospital transformed referral management from a fragmented, manually tracked process into a connected growth channel. With Prodoc PRM, the hospital gained better visibility into every referral, stronger partner engagement and greater control over field force performance.
With Prodoc PRM, we stopped losing patients to competing hospitals. Partners now trust us more, and revenue has grown steadily.
Ramasubramaniam A
Group Chief Sales & Marketing Officer, Baby Memorial Hospital